Marco Gifuni - 3d generalist / Motion designer

Audi Q5 'React'

Role: Concept artist / Motion designer

I’ve joined the great team of MPC once again to create this elegant commercial for the UK launch of the new Audi Q5.
The brief required us to create a series of 3d UIs to describe and underline the functionalities of the car and make it interact with external impulses.
We subsequently tracked the graphics on the live footage suppllied by creative director Alan Bibby.